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An insurance buyer in today’s market has many choices, with online sales being marketed directly through social media, to the traditional independent agent in a local area, to the market-savvy broker service operating on a broad, perhaps national, basis. With so many options it is difficult for the buyer to know which is the best one to go to for seeking coverage and getting the best customer service.

All of these services are important to the insurance industry, but many buyers do not know the difference between an insurance agent, a broker and a producer. Each of these play different roles and offer different services.

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